by Russ Parsons. Understand not only where your produce comes from but also how it got there, and the best way to choose, store, and prepare it. Learn why you should never refrigerate a potato, which unripe fruits will gain great flavor, and those that never will if they were picked before their time. Interesting and informative, it tells the history of how the storage, transportation and selling of fruits and vegetables in modern markets has developed heartier but less flavorful products. Goes on to discuss how food co-ops, farmer’s markets, organic produce, and move back to local, seasonal foods can help you find the flavorful and quality produce that’s been missing too long. A must read for anyone looking to understand the modern farm/factory food system. Hardcover. 412 pp Pub at $27.00.